Why should We market on Facebook?

Why should he/she market on Facebook?” This question is often asked by facebook users and online marketers who are unconvinced or undecided about the profitability of this social networking website as a marketing platform. Please share or like this article after reading “After all,” they say, “Facebook is nothing more than just a website where family and old friends can re-connect, right?”

This kind of thinking is not only dangerous, it can be  costly  as  well,  especially  considering  just  how  much  power  Facebook wields in the consumerist world today.

In  the  past  years,  Facebook  has  quickly  grown  from  being  a  social networking  website  for  college  students  in  the  United  States  to  being  the most popular site,

surpassing even Google in terms of visitor hits.

In fact, facebook users  spend  a  total  of over 10  billion  minutes  on  this  website  on  a  daily basis, which is twice as much time  they spend using the search engine. Today, there are over 900 million facebook users, comprising a large chunk of the population that is ready and willing to pay for any goods and services they perceive to be worth the price. In fact, more than half of the people who do online shopping actually have Facebook accounts.

Far from slowing  down,  this  number  is  projected  to  rise  even  more  in  the  coming years, especially if the developers of the social networking  website continue to make innovations to the website that will make people keep coming back for more. Like it or not, Facebook is now here to stay.

The fact that a large percentage of target audience is now on Facebook has not been lost on online marketers.  Recognizing the potential of this website to boost their sales, a lot of marketers are now using this website not only to drive traffic to their website, but also to increase brand awareness. This is because Facebook allows them to do the following things that I will discuss in my next post.