You are welcome to my blog. Setting up
a Facebook Ad
is pretty straightforward, although
the process takes several steps.
The first thing you will need to do is to sign in to your Facebook
account. Scroll to the bottom of the
page. You should see “Advertising” on
the bottom right portion. Click on this, and then click on the “Create an Add”
button, which can be found on the upper right section of the page.
This will
bring you to the page where you can customize what ad will be appearing. The items
that you can customize include:
The destination URL. You will be able to specify
what page you want users
to be brought to when they click the ad. You can either link back to an internal
Facebook link (such as your fan page, an events page, or an application you
have developed) or to your own website.
Text
Facebook Ads come with a title and a body. Personalize the title of the ad to make it appealing to
your audience. As with the updates in Facebook fan pages, try to make the text
on your ads as creative as possible, even if you are only allotted a limited
amount of space. You are given 25 characters for your ad title, so make it
short, appealing, and direct to the point.
The body, on the
other hand, contains
a maximum of 135 characters, so don’t expect to write a novel for your
ad’s body. Like the
title, make it
concise but appealing
so that your audience will be interested in clicking
the ad to see what else you have to say. Use active words that will emphasize
your call to action. You may also want to consider using loaded words that are
sure to trigger emotions to increase interest.
If
you are currently
offering special deals to
customers, be sure
to put this
in your ads to
increase the possibility of
your viewers clicking
the ad and
buying what you’re offering to them.
Another important
thing that you
need to know
about the text
that you will be
putting is that
the words you
choose will be
used by Facebook in order to
match the ad with the user.
As such, make sure that you choose your words
carefully.
Choose words that are actually relevant not only to the ad you’re
posting, but also to your niche. The wrong
choice of words
can mean your
ad landing on
the page of someone
who isn’t remotely
interested in what
you have to
say, so make sure that you choose
the right keywords. There are a lot of tools that you can use to help you
determine what keywords to use for an effective ad, so you can use these to help
you in writing a copy.
The photo that comes with the ad. Make sure
to include a photo that is
not only relevant to the content of the text, but is also an image that will be
appealing to your target audience. Do
note that the image on Facebook Ads has to be 110 x 80 and less than 5 mb in
size.
The image
should be static,
so don’t bother
developing graphics in
Flash or a GIF, since the animation won’t actually be
displayed on the ad. Use a photo that is
meant to grab attention and not in a bad way. Choose a picture
that is eye-catching
and good on
the eyes to
enhance the possibility of your
target audience clicking on the ad.
Make sure to
preview and test the ad before you submit it to Facebook for approval. Testing
is crucial when it comes to Facebook Ads. It may not look the way you want it,
or there may be bugs with the ad that you have made. Make sure to test the ad
to see if it’s working as it should. It wouldn’t do to deploy an
ad that actually
won’t bring people
to the page
that you want them to see.
Once you are
satisfied with the ad you have made, you can then submit it to Facebook for
approval. You will be brought to a secure page where you will need in order to
enter your credit card information.
This information
will be used by Facebook to bill you in exchange for the advertising space. The
credit card information will also be stored in the account that you’ve used to
create the ad (you can modify the details on the settings). Your ad may be
posted in as short as 24 hours after Facebook approves it.
Users can
post multiple Facebook ads. Of course, each ad has its own set of fees, budget,
and schedule. Users are also allowed to create an advertising campaign
using Facebook ads.
This can be specified
on the same
page where you can customize the ad that you will be submitting to
Facebook.
Do note that
it is possible for Facebook to reject the ad that you submitted to them. The
social networking site has pretty stringent rules when it comes to ads (these
rules will be discussed in a later section). As such, make sure to have backup
copies and images for your ad that you can turn to should Facebook reject what
you originally submitted.
0 comments:
Post a Comment