Another
reason why you should consider marketing on Facebook is because of Facebook
Ads, which are deemed to be serious competition to Google Ad Words (as if
trumping Google as the most visited website isn’t enough!) At this point,
Facebook Ads have
an edge over
Google Ad Words,
not only because it offers more
effective targeting (which will be discussed later on), but also because your
ads will have a higher chance of being
shown when you’re using Facebook
ads versus Google
Ad Words.
Some have even reported
getting their ads
displayed over 100,000
times in a
single day, which is a lot more
compared to the number of times your ads will appear on Ad Words, which
averages to only about 500 per day.
There are
two kinds of Facebook Ads
, the Facebook Ad and the Social Ad. Facebook Ads work
pretty much in the same way as other online ads, and what you
typically see on
the right sidebar
when you’re logged
in to Facebook. Advertisers can
make these ads link back to their Facebook
fan page, application, or
their own website
in order to generate
traffic.
Social Ads,
on the other hand, are intimately tied together with the activities of a Facebook user
on the website,
as well as
those of the
people in their network. There are three kinds of
Social Ads:
Fan style ads. These are tied together with
Facebook fan pages. Once users
“Like” an ad,
they will automatically
become followers of the
brand’s fan page, allowing them to receive updates about the brand. This is a
popular choice among established businesses,
since their market already know
who they are.
Comment style ads. These ads allow users to
actually leave comments about
it, similar to how they can make wall posts.
Virtual
Gifts ads. Usually found
on Facebook apps,
this type of ad allows users to share virtual items
(that bear the name of the brand) to other users.
Do note,
however, that unlike Facebook Fan pages,
Facebook Ads are paid services,
which means you
won’t be able
to avail of
these services unless you’re
willing to shell
out the money.
However, this investment may be worth it, provided that you handle your advertising
campaign effectively.
Having Facebook
post your ad
won’t automatically incur
costs. Instead, your fees will be
based either on the number of clicks you get (CPC) or the number of impressions
of your ad (CPM). You will be able to control just how much you will be paying
by setting a budget (daily or lifetime) so that you don’t
end up paying
more than you can
afford. You can adjust the
budget at
any point in time.
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