The Power of Facebook “Like”

Hello! You are welcome to our online making money tutorials, we are happy to have you today. The key to the effectiveness of Facebook fan pages is the “Like” button, with the thumbs-up icon pretty much becoming synonymous with Facebook itself.

This little button that depicts a hand in a thumbs-up position holds a lot of power, simply because it shows not only the number of people who are actually  interested in what you have posted, but also because “Liking” a page or a status automatically puts it on  their  own  timelines,  making  it visible to those in their own network and giving them the opportunity to see what  the  fuss  is  about. 

This effectively saves marketers time and effort, since they don’t have to try to grab

the attention of these people themselves, as their own followers can actually do this for them. The  brilliance of  the  “Like”  button  is  that  it’s  actually  easy  to  use.  You literally just click on that small button and that’s it. There’s no need for you to  create  your  own  personal  message  before  posting  this  on  your  own Facebook  Wall.  With a single click, you can actually broadcast to other people in your network news and information that caught your eye.

For companies, the “Like” button also holds certain appeal, because it actually gives them an idea what their customers are looking for, based on what updates receive the most number of “Likes”. Furthermore, the “Likes” on  updates  can  also  be  used  as  a  gauge  to  see  just  how  effective  your current marketing efforts are. The more “Likes” you get, the more likely it is that the marketing route that you took appealed to your audience. I will show you How to Create an Irresistible Fan page in our next post.

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