Apple Inc, formerly Apple Computer, Inc., is a multinational
corporation that creates consumer electronics, computer software, and
commercial servers. Apple’s re product lines are the iPad, iPhone, iPod music
player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak
effectively created Apple Computer on April 1, 1976, with the release of the
Apple I, and incorporated the company on January 3, 1977, in Cupertino,
California.
For more than two decades, Apple Computer was predominantly a
manufacturer of personal computers, including the Apple II, Macintosh, and
Power Mac lines, but it faced rocky sales and low market share during the
1990s.
Jobs, who had been ousted from the company in 1985, returned
to become Apple’s CEO
in 1996 after his company NeXT was bought by Apple Inc.,
and he brought with him a new corporate philosophy of recognizable products and
simple design. With the introduction of the successful iPod music player in
2001, Apple established itself as a leader in the consumer electronics
industry, dropping “Computer” from its name.
The latest era of phenomenal success for the company has been
in the iOS range of products that began with the iPhone, iPod Touch now iPad.
As of 2011, Apple is the largest technology firm in the world with annual
revenues of more than $60 billion. The Company posted quarterly
revenue of $37.4 billion in June, 2014 and finally Apple's worldwide annual
revenue in 2014 totaled US$182 billion. Apple still remains the giant and most
expensive technology firm in the world.
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